What is it?

A small business can be one that consists solely of one to ten people, or it can be a business that is conducted by one person with outsourced resources, or a business that hires up to 100 people or more on a part-time, contract, or otherwise temporary basis. The small business can represent a start-up concern or a business that has refused to grow or that cannot grow into a mid-size business because it suffers from various legal, budget, or other constraints. While small businesses might rely on computers to operate day-to-day functions or to build a Web presence and a brand, an Internet presence may or may not be desired by a smaller operation.

Features

A small business can operate as a sole proprietorship, a fictitious name DBA (Doing Business As…), or LLC (Limited Liability Company). The size of the legal protection depends upon the business and whether that business operates a service or product-based concern, or whether it operates locally or over a wide geographical area. The Web, certainly, can take a small business to a mid-size business structure within months, depending upon the demand for services or products offered and the organizational structure within the business itself.

The small business that operates solely through a Web presence, such as an online retailer or service provider (writer, graphic designer, consultant, etc.), may find that a small business will grow rapidly, depending upon the level of marketing that business conducts. Local marketing and a limit to online marketing can reduce rapid-growth headaches, but a small business that wants rapid expansion and is prepared to grow at a fast pace can find venues such as social networks, directories, and other tools that will help the small business become a mid-size business seemingly overnight.

What Does It Require?

The smaller business might be tempted to resign its Web presence to a free or ‘cheap’ (as opposed to budget) Web hosting solutions. This limitation is one way to guarantee slow business growth, as redundancy and a high percentage of uptime are major concerns no matter the business size. These features are among those qualities that make a business seem reliable.

If growth is a concern, the business owner might consider upgrading a Web hosting service on the front end so that this business doesn’t spend time backtracking to reassure clients and customers about the business’s reliability. With that said, a small business may not need to invest in a dedicated or co-located server until that business reaches the need for more redundancy. In some cases, a grid or cluster server might work well to handle spikes in irregular traffic. Otherwise, a server that can handle large amounts of uploads as a Web presence changes over time, or storage space to manage files as the business grows would be appropriate for the small business.

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