User experience design, what’s new and what’s practical

user experience design

One of the most important things to remember in user experience design is that how you think is probably different to how users think. In fact, if you are a web designer or a web developer you almost certainly do think differently.

Another important feature is user testing, getting to know your real-world users and investigating how they use your website or application on their terms. Learning what they want and how they expect they will get it. Something else you may want to consider when planning for a good user experience is A/B testing.

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Rapid interactive prototyping, a web design trend that can improve your designs

By making time for Rapid interactive prototyping in your web design process you can improve the user experience of your designs, you can improve your communication with your clients and you can save time and money.

The method of designing an interactive prototype is gaining popularity and with tools available like Adobe XD and Usability Hub, the trend is set to continue.

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