Three types of landing pages and when to use them

Landing page design

Everyone is looking for high conversions for their website, and this does not apply only to those who are selling an actual product, be it physical or digital. Service providers such as small businesses equally seek to gain leads for their services and publishers are looking to attract viewers for their content.

What is a conversion?

To define a conversion, it is the completion of an action on a website by the website’s visitor. The web designer will put together the elements of a page with the intention of the visitor completing this action.

This action needs to:

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4 web design trends of 2018 and the award-winning websites already using them

As the end of the year draws closer distinct trends are emerging and are set to grow in popularity over the coming year.

For web development this year, as predicted, we have seen the rise of 3D, VR & AI and the is a trend that looks to be growing strong. For front-end web design several trends seem to be emerging that leading designers agree are set to grow in popularity.

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User experience design, what’s new and what’s practical

user experience design

One of the most important things to remember in user experience design is that how you think is probably different to how users think. In fact, if you are a web designer or a web developer you almost certainly do think differently.

Another important feature is user testing, getting to know your real-world users and investigating how they use your website or application on their terms. Learning what they want and how they expect they will get it. Something else you may want to consider when planning for a good user experience is A/B testing.

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Rapid interactive prototyping, a web design trend that can improve your designs

By making time for Rapid interactive prototyping in your web design process you can improve the user experience of your designs, you can improve your communication with your clients and you can save time and money.

The method of designing an interactive prototype is gaining popularity and with tools available like Adobe XD and Usability Hub, the trend is set to continue.

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